The iOS App Store was opened on July 10, 2008 with an initial 500 applications available. Look at this example from Square point of sale: For iOS Galleries, check out our Panoramic Screenshot guide to avoid design-related issues associated with Panoramic Screenshots. Redesigning HeyDoctor's App Store Screenshots. On the App Store, the Gallery occupies the most significant amount of real estate on the page, making it one of the most impactful creatives you can optimize. A fitness app for pregnant women? Text captions help them understand the context behind the screens. In a word: absolutely! One of the best ways to differentiate yourself is to create a holistic and long-term ASO strategy that incorporates all of the assets that visitors see on your Product Page. Why would your target market want to download your solution? On the App Store, the Gallery occupies the most significant amount of real estate on the page, making it one of the most impactful creatives you can optimize. Once you’ve conducted tests driven by powerful hypotheses, you need to effectively analyze the results. If your app was made for entertainment purposes rather than to solve a specific problem (AKA you created a game), you’ll want to think about your screenshots a little differently. App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. Option 2: Use screenshot apps such as Monosnap, Tinygrab to do this trick. Based on our study of the top 100 App Store apps, we identified 7 valuable conclusions, as well as a host of geeky analytical stats and visual examples of best practices. Is there a way for you to create a sense of urgency? hello@appstorescreenshot.com. Screenshot Best Practices. While you can use this tool to test your Screenshots, it’s important to understand where it lacks in being a sufficient, standalone app store optimization (ASO) platform. Some of the core metrics that define successful Screenshots are: For example, perhaps you found that your 4th Screenshot had the highest CVR in your Gallery. Localized screenshots open your app to entirely new and large customer bases, Another source claims that having a video can, Despite having auto-play in the latest App Store versions — there are many scenarios where the video. In order to start to test and optimize your app’s screenshots, first, you have to ask yourself all the important questions, some might be: And the more business-type questions, that can lead to interesting hypotheses (more on that to follow). You’re competing for their attention with all other search results on the page, which means your Screenshots should stand out. We're answering every question. Tools like the ASO Tool Box, App Annie, and Mobile Action can help you conduct this research quickly and effectively. Most importantly: knowing our customers - I didn’t feel a video is the right tool to tell the story of the product and convince them to install the app. It’s a little more complicated on Google Play since they allow you to upload varying Screenshot sizes and ratios. Most importantly: knowing our customers - I didn’t feel a video is the right tool to tell the story of the product and convince them to install the app. They want to find out how your app can... 2. Option 1: Hold down Power button and simultaneously press Home button to screenshot the whole screen on iPhone. Driving traffic from a relevant mix of audiences is crucial to achieve accurate results that can be applied to the live app stores. Screenshots must be taken directly in the app. Increase font size and cut down on the text. Most importantly, though, you won’t have valuable visitor behavior data to uncover insights that will drive your next tests. A jump-n-run adventure game? In order to differentiate yourself and find distinct Screenshot messaging, it’s important to monitor what your competitors are doing. This app requires an existing subscription to BMJ Best Practice. Create your app screenshots the for Apple App Store (iOS) and Google Play Store (Androids) with our screenshot generator. No matter where people come from—whether it’s through paid user acquisition (UA) ads, word of mouth, app store search results, top charts, navigation tabs, etcetera—they all land on this single page. The lack of diversity kept apps on the same monotonous playing field. Follow our best practices for best results. You need to know which factor(s) are most critical during the decision-making process and which will ultimately convince them to install your app or game. Even though you can identify which Screenshot variations converted the best, you won’t know why a certain variation won or even which Screenshot was the most impactful. There are a few main screenshot styles that you should be aware of: Many game makers choose to use both screenshot types to better promote their apps to potential users. You should also research how competitors’ Galleries look in the search results for keywords that you rank for. Without quality imagery that draws users in and enticed them to download your solution or game, your ASO efforts will likely fall flat. You have to use images and videos that are taken directly within your app. We'll show you 20 different screenshots, grouped by generally similar themes. Join 10,000 other mobile marketers and stay on top of your craft with ASO Food for Thought, This guide will cover everything you need to know about app screenshots, including why they're important, how to use them effectively in both platforms and how to optimize your screenshots to increase CVR. Using a tool to generate app screenshots is an awesome way to make your brand app … There are providers of tools to help you create app store screenshots. The maximum number of screenshots in Google Play is 8. In fact, our data show that visitors are at least 10 times more likely to scroll your Gallery than expand to read your full Description. Even though Screenshots aren’t fully visible in the First Impression Frame of  App Store Listings in Google Play, they still have an impact on your explore and install rate. On the screenshot, the user sees the application screen with the frame of the device and text annotation. You can upload a total of 10 screenshots to your iOS App Store page. But here are the main reasons I personally think why do we care about App Screenshots: Before you start designing those beautiful App Screenshots, here are some points to keep in mind: We consistently observed that fewer than 4% of users looking for an app enlarge portrait screenshots, and only 2% enlarged landscape screenshots. First, you must decide what style of screenshot suits your app: Deciding which of these screenshots styles to use really depends on the unique selling points (USP) of your app. TIP: In the Xcode simulator press ⌘+S to generate in-app screenshots. Most importantly, why are they installing my app? Those are the building blocks of an effective Screenshot test. The overall design of the stores are still not the same (e.g., no autoplay feature on Google Play videos, image resolutions are different, etcetera), Developers often drive different traffic to each store (i.e., different sources, campaigns, and ad banners), Different apps are popular in each platform so competition varies. I have created over a dozen sets of screenshots both here on Upwork and for private clients. Another trend to consider for portrait Screenshots is a Panoramic Gallery in which a design spans two or more App Preview Screenshots. The Gallery is an essential component of your app store page. Unlike all the other web tools in the is list, Screener is an Android app that allows you to … You only have one app store page. This isn’t a one-and-done test; you must continuously test and optimize your Screenshot order in order to achieve sustainable success. Landscape-oriented Screenshots will convey the messages and convert better than portrait-oriented Screenshots. Use images captured from your app’s UI to visually communicate your app’s user experience. But first, a few predictions on best practices for screenshot … Screenshots are incredibly important to the success of your app. The beneficial aspect of testing platforms is that they track how your visitors behave on each variation in order to extract valuable insights. Using a tool to generate app screenshots is an awesome way to make your brand app … What are the valid reasons that people decide not to install your app? How much does it matter to your audience (before installing)? While many of the above benefits relate directly to your Product Page, on which paid traffic directly lands, your Screenshots also play an important role in the Search Results Page on the iOS App Store. Screenshots must not include Play Store rankings, price, or marketing details. Your screenshots are displayed on your app’s store listing on the Play Store Android app and website. How to Design App Store Screenshots to Boost Downloads 1. This can create visual clutter and make messaging more difficult to read. Given the power that your Screenshots have in driving conversion rates (CVR), we’ve compiled our data and insights based on over five years of testing and analyses of over 500M app store sessions to help you optimize this asset effectively. If in landscape orientation, only your first asset will appear, and if in portrait orientation, your first three assets will be visible. They illustrate compelling stories, showcasing the app’s primary function and purpose. As with Icon tests, weak Screenshot test hypotheses can lead to changes that are too subtle to make a significant impact on the performance of CVR of the app store page. But think again, App Screenshots are the first impression your app gives your customer, screenshots comprise of almost 75% of the app listing the App Store search result page, and the list goes on and on. Users can swipe right and left to view all eight photos included or click on a specific image to enlarge it. Why not just download a template from the web and put some of the best screens of your app in it and share it? How can you leverage social proof within the Screenshots? You also have to make sure that each image meets the technical requirements of the app store it will be posted in. If you find this article useful please share that with your designer friends and follow me on Instagram where I share more cool stuff related to design. We recommend putting your most important features and value propositions in the first two Screenshots and then running additional tests to find the most optimal chronological order for the remaining Gallery assets. Get all the latest insights and news right to your inbox, Great news! At the end of the day, you want to get into the mindset of the audience that you defined earlier. Although you should focus your testing efforts on optimizing for visitors who click into your app or game’s full Product Page, our data have shown that top apps receive around 60-80% of installs from search traffic. ... Best practices of app screenshot creation Tell a story. Summarize the product's strongest value proposition in these 2 screenshots. On one hand, visitors aren’t just looking at your Product Page. This is how we used Screenshot testing to help mobile e-commerce app Wallapop increase CVR by 26%. As we discussed in our post on the best practices for optimizing Icons,... 2. Just as there’s a significant benefit to optimizing your Screenshots, there is also a cost associated with not investing resources in testing them. We bring together everything that is required to design and generate screenshots for your iOS and Android apps in a matter of minutes. The only way to answer these questions is to use an accurate testing tool like Storemaven. App Store Screenshots are very important marketing assets. For that reason, it’s crucial that the creatives they’re exposed to effectively convince them to install. They are fundamentally different platforms, and they should be treated as such in the area of ASO. By combining screenshots, you can maximize the value that you and your app store page viewers get from them. 10 App Store Screenshots Best Practices That Boost Conversion Rates 1. Prioritize benefits over features. The Google Play Store has its own requirements that you need to meet in order to showcase screenshots on Android devices. Here are the guidelines you need to adhere to: In the Google Play Store, screenshots can be found beneath the large, green “Install” button and above the short description section. Hypotheses are what drives the creative design and direction of every test, and without one, you risk losing relevant and valuable insights. 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